Local is Mobile . . . YPmobile 2.2

Discover, Plan, Share – And Go!

We’ve released version 2.2 of our YPmobile iPhone application available now in the App Store (download here). With this version, we integrated access to our thousands of video profiles – which if you think about it – is a great fit for iPhone users (Nielsen recently reported that iPhone users are six times more likely to watch video from their device vs. other wireless users). We’ve also extended Pay Per Call® ads to our updated version of the iPhone app. Another great feature that adds value for advertisers while maintaining a positive user experience.

As consumers we’re relying more heavily on mobile devices for finding a great local business than ever before. Research suggests that finding local information ranks 3rd, as the most popular data consumption category after personal email and ringtones.

With YPmobile we’re making it easier to discover trusted local businesses and events:

  • Search or browse for local businesses
  • View businesses in map view
  • See aggregated business reviews
  • Search or browse for local events
  • See advertiser videos – get the experience of the place (we got thousands… more coming..)
  • Browse by Categories or Popular Businesses
  • Save Favorites
  • Make Plans & Share with friends

The ATTi team involved in making it happen has been working hard on this and many more Mobile Local Apps – Let us know what you think – and download it today!