We’ve released version 2.2 of our YPmobile iPhone application available now in the App Store (download here). With this version, we integrated access to our thousands of video profiles – which if you think about it – is a great fit for iPhone users (Nielsen recently reported that iPhone users are six times more likely to watch video from their device vs. other wireless users). We’ve also extended Pay Per Call^® ads to our updated version of the iPhone app. Another great feature that adds value for advertisers while maintaining a positive user experience.

As consumers we’re relying more heavily on mobile devices for finding a great local business than ever before. Research suggests that finding local information ranks 3rd, as the most popular data consumption category after personal email and ringtones.

With YPmobile we’re making it easier to discover trusted local businesses and events:

• Search or browse for local businesses
• View businesses in map view
• See aggregated business reviews
• Search or browse for local events
• See advertiser videos – get the experience of the place (we got thousands… more coming..)
• Browse by Categories or Popular Businesses
• Save Favorites
• Make Plans & Share with friends

The ATTi team involved in making it happen has been working hard on this and many more Mobile Local Apps – Let us know what you think – and download it today!

Our mission at AT&T Interactive is to help consumers discover local and to help advertisers grow their business. So today we’re excited to launch YP.COM Beta, our next step toward broadening local search and advertising across online, mobile and social.

As a complement to our YELLOWPAGES.COM property, which focuses on presentation and placement of geo-targeted advertisers, YP.COM Beta sharpens the local search experience by providing consumers with increased relevant local results, while providing advertisers with more relevant targeting. To pull it off, we’ve been busy!

Makes sense, right? Increased relevancy leads to better results. Better results lead to happier consumers and advertisers. It’s just that simple

Our teams built YP.COM Beta from the ground up. From new data systems and a new local search stack to a new user interface and design. We also added some great features to help consumers discover and transact with local businesses:

• Expandable local maps in results
• Improved search refinements
• Aggregated content about local businesses
• Videos, coupons, and promotions from local businesses

We have more features coming and can’t wait to unveil them. So stay tuned and watch the site evolve. In the meantime, give YP.COM Beta a spin, shoot us some feedback and tell us what we can do to help you discover local.

-David Yoo

AT&T Interactive

Chief Product Officer

Please try these prototypes and post your comments and feedback directly to the team who developed them.

Thanks for coming!