Beta Labs - Yellowpages.com

Attend “The Evolution of Local Discovery” Webcast Tuesday 5/11/10

AT&T Interactive is proud to present “The Evolution of Local Discovery,” a free webcast scheduled for this Tuesday, May 11^th at 10:00 AM PST.

The media landscape is constantly changing across multiple platforms including local search, mobile search, location-based applications and social media. While consumers turn to these diverse platforms for their local needs, businesses need to evolve to meet consumers at various media touch points.

Join us for this webcast featuring Greg Sterling (Program Director, Internet2Go), Greg Isaacs (VP, Product Management, AT&T Interactive) and Todd Rose (VP, Business Development, AT&T Interactive) discussing how advertisers, publishers, consumers and content providers leverage  innovations in local search for increased engagement.

What: The Evolution of Local Discovery webcast
When: Tuesday, May 11, 2010, 10:00 A.M., Pacific Time
Where: On the web  – Sign up here to attend the webcast
Cost: Free
Duration: 45 Minutes

Roger Park
Blog Editor

AT&T Interactive at ad:tech SF Next Week

Attend our sponsored panel “The Evolution of Local Discovery – Why Local Advertising Is Where It’s At” Tuesday April 20th, 3:00 PM

ad:tech SF, the largest gathering of online marketers, is coming to San Francisco next week — April 19 – 21.

As a proud sponsor of ad:tech SF, AT&T Interactive is excited to present “The Evolution of Local Discovery – Why Local Advertising Is Where It’s At,” a panel that will not only shed some light on local search advertising, but will also share some of the intricacies of this multi-billion dollar market.

While the local advertising ecosystem constantly changes and expands to include Internet Yellow Pages, organic search, paid search, social media, IPTV listings, mobile search, location-based applications and other emerging technologies, marketers often ask themselves, “How do we leverage innovations in the local search industry?”

Our panel, which features some noted industry thought leaders, will help shed some insight on the current state of local search advertising.

ad:tech SF attendees, make sure you mark your calendars for the following panel:

“The Evolution of Local Discovery – Why Local Advertising Is Where It’s At”
Tuesday April 20th, 3:00 PM
Moscone Center North, ad:tech SF

Expert panelists include:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Greg Isaacs, Executive Director and GM, Web Products, AT&T Interactive
Lem Lloyd, Vice President, US Partnerships, Yahoo!
Annika Bryntse, Media Director, True North
Krista Glotzbach, Vice President, Marketing, Vast.com

Looking forward to seeing you at ad:tech SF next week!

Roger Park
Blog Editor

Tap into TED2010 with the Official Mobile Conference App by AT&T Interactive

AT&T Interactive and TED team up to introduce the official mobile application for the TED2010 conference Feb. 9-13 in Long Beach, California.

We’re happy to announce the availability of the official TED2010 Mobile conference app which was developed on AT&T Interactive’s Plusmo application development platform.

The TED2010 Mobile conference app is available for registered TED2010 attendees via the mobile web. Registered TED2010 attendees can also download the mobile app for free on select major mobile platforms. TED2010 attendees who download the mobile app may incur data charges while using this application depending on their wireless plan.

“Our collaboration with TED to provide conference information in real time reflects TED’s innovative spirit. The TED2010 Mobile conference app illustrates the opportunity for publishers to connect people with information and ideas across a broad range of devices,” says Krishna Vedati, SVP-GM of Mobile, AT&T Interactive.

Roger Park
Blog Editor

Keeping up the Mobile Momentum

Check out AT&T Ad Solutions’ Matt Crowley speaking on a mobile advertising panel at the Borrell Local Advertising conference on February 9th.

The media landscape is constantly changing; new devices, technology and emerging platforms develop and often influence our daily environment.

While the PC is the current dominant means of gaining access to the Internet today, the number of mobile devices accessing the Internet will surpass the number of online PCs by 2012, according to interactive research company eMarketer. [Source: eMarketer, August 2009]

Mobile technology is a good example of how much of an influence new media has on our lives. I’ll confess that I have so many cool applications on both of my iPhones that my friends joke by asking if I ever use it to make a phone call.

With all the emerging platforms and developing technology, such as mobile, it can be a little overwhelming.

Matt Crowley, our VP of Sales Operations, will be on a mobile advertising panel at the upcoming Borrell Associates “2010 Local Online Advertising: The ‘Business of Making Money’ Conference” February 8–9 in New York City. I expect that many of these topics that affect us as developers, advertisers or even mobile users will be covered. Here are the panel details:

Who: Matt Crowley, VP of Sales Operations, AT&T Ad Solutions
What: 2010 Local Online Advertising: The ‘Business of Making Money’ Conference
Where: Grand Hyatt, New York City
When: “Mobile advertising – Panel” Tuesday February, 09, 2010
Borrell Associates “2010 Local Online Advertising: The ‘Business of Making Money‘ Conference” February 8 – 9

What do you think 2010 holds for mobile search and advertising?

Roger Park
Blog Editor

Attention Ruby on Rails Developers

Join us for the Second Annual LA Ruby Conference February 19-20, 2010.

Interested in learning more about Ruby on Rails programming development? Well, you’re in luck. On Feb. 19 and 20th the 2nd Annual Los Angeles Ruby Conference will be held at the Holiday Inn in Burbank, California. Don’t miss a series of training workshops on Friday as well as presentations at the main conference on Saturday.

AT&T Interactive will be represented by developers presenting on both days. Take a look at the schedule, speaker bios, and other details at the LA Ruby Conference website.

“Last year’s conference was a lot of fun, and it was great to connect with so many local developers. The lineup for this year’s LA Ruby Conference looks great. I’m really looking forward to it,” says Alf Mikula, Senior Software Engineer, AT&T Interactive.

We’re also happy to be one of the sponsors of the upcoming LA Ruby Conference. Visit LA Ruby Conf for more information and a link to register. For all you BetaLab readers out there, enter registration code “atti-betalabs” for a discount.

Hope to see you there!

Chris Padilla
Director, Industry Marketing

“Rails”, “Ruby on Rails”, and the Rails logo are registered trademarks of David Heinemeier Hansson. All rights reserved.