It may not come as a great surprise to learn that here at yellowpages.com, we’re constantly looking for new ways to extend our ability to connect consumers with businesses.
In the past, we have inked lots of deals with big-name sites in order to “further our reach” on the web —basically, to make sure that if you’re a business who does business with us, you appear on more top-tier web sites than just yellowpages.com.
But we’re getting ready to try a new approach. In the near future we hope to launch a new self-service initiative that allows individual publishers, no matter how large or small, to embed yellowpages.com business search functionality into their sites.
The best part is that it requires a truly miniscule investment of effort. (And no contracts! Unless you count the EULA 
)
All you have to do is pick the size, color and (optionally) default search region for your search widget, and our handy-dandy tool will generate a snippet of HTML code that you can easily insert into your web pages.
Want to try it out? Get started right now—it’s fast and free.
When users visit yellowpages.com, we present them with a search form that asks them to tell us not just what they’re looking for, but where they want us to search for it.
However, not all search queries arrive at our servers in such neat and tidy packages. In some cases, queries arrive as an undifferentiated jumble of terms that may contain both types of information. If we’re lucky, we can identify and use any geographical information embedded in the text. Other times, the queries simply don’t contain geographic information that we can extract—they’re all what but no where.
In those cases, all we’ve got to go on is the IP address of the user’s computer—which isn’t great, but it’s certainly better than nothing! So we have deployed a new feature that takes the users’s IP address, then looks it up in a database of known IP addresses to find the real-world location associated with that address. It’s not foolproof, and it’s not exhaustive, but in many cases it does a fairly good job of identifying a user’s location.
If you’re curious, you can try this out now—go ahead, see if we can guess where you’re sitting. (And let us know how we did in the comments!)
